Estate agencies urged to prioritise first-party data
Estate agencies are being encouraged to shift their focus towards building first-party data assets as reliance on third-party platforms becomes increasingly costly and vulnerable to external changes. First-party data refers to information collected directly from customers, contrasting with data acce
<p>Estate agencies are being encouraged to shift their focus towards building first-party data assets as reliance on third-party platforms becomes increasingly costly and vulnerable to external changes. First-party data refers to information collected directly from customers, contrasting with data acce</p>