Female athletes surge in NIL deals as Learfield reports a 123% jump in participation
College sports marketing company Learfield saw a 123% increase in female athlete participation in name, image and likeness compensation activities over the 2025-26 fiscal year, the company revealed in a report released Tuesday. “What we’re discovering with female student-athletes and their engageme
<p>College sports marketing company Learfield saw a 123% increase in female athlete participation in name, image and likeness compensation activities over the 2025-26 fiscal year, the company revealed in a report released Tuesday. “What we’re discovering with female student-athletes and their engageme</p>