Great products don’t market themselves
At a recent board meeting, someone suggested that we needed to go hard on PR and marketing to “build hype.” When the phrase “build hype” came up, the rest of the room soured immediately. To many, hype was synonymous with snake oil. The company in question is doing legitimately impress
<p>At a recent board meeting, someone suggested that we needed to go hard on PR and marketing to “build hype.” When the phrase “build hype” came up, the rest of the room soured immediately. To many, hype was synonymous with snake oil.
The company in question is doing legitimately impress</p>