How advertising machines broke the attention economy
In 2016, TV advertising was in trouble. People were canceling their cable subscriptions by the millions, ratings were slipping, and advertisers were pouring billions of dollars into digital platforms that promised bigger audiences than TV at a much lower cost. That April, Buzzfeed broadcast a liv
<p>In 2016, TV advertising was in trouble. People were canceling their cable subscriptions by the millions, ratings were slipping, and advertisers were pouring billions of dollars into digital platforms that promised bigger audiences than TV at a much lower cost.
That April, Buzzfeed broadcast a liv</p>