How Fanatics and the NHL used cryptic marketing to hype 32 new special-edition jerseys
Fanatics’ newest collaboration with the NHL is a collection of 32 custom jerseys that use font, color, and symbolism to pay homage to the history of each team’s home city. The collection, called Hometown Remix, is a leaguewide special edition uniform, apparel, and headwear program designed in-hou
<p>Fanatics’ newest collaboration with the NHL is a collection of 32 custom jerseys that use font, color, and symbolism to pay homage to the history of each team’s home city.
The collection, called Hometown Remix, is a leaguewide special edition uniform, apparel, and headwear program designed in-hou</p>