How On Built A $12 Billion Brand By Defying The Sneaker Industry
How did a Swiss startup with zero footwear manufacturing experience take on giants like Nike and Adidas—and succeed? What began in 2010 with pieces of garden hose glued to a running shoe has grown into On, a $12 billion Swiss sportswear company challenging the biggest names in athletic footwear.
<p>How did a Swiss startup with zero footwear manufacturing experience take on giants like Nike and Adidas—and succeed? What began in 2010 with pieces of garden hose glued to a running shoe has grown into On, a $12 billion Swiss sportswear company challenging the biggest names in athletic footwear.</p>