How the Gap’s CEO uses ‘brand love’ to track the company’s comeback
Gap was never uncool. It just disappeared for a while. CEO Richard Dickson explains how he’s bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks “brand love” metrics on a dashboard hourly, why Sydney Sweeney̵
<p>Gap was never uncool. It just disappeared for a while. CEO Richard Dickson explains how he’s bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks “brand love” metrics on a dashboard hourly, why Sydney Sweeney̵</p>