Hyrox Risks Alienating Its Core Customers
Hyrox is rapidly expanding, but a hygiene controversy exposed a tension between elite competition and the experience of everyday racers. Bloomberg Opinion columnist Juliana Liu says the fitness franchise needs to do better at catering to the mainstream gym-goers who made it successful. (Source: Bloo
<p>Hyrox is rapidly expanding, but a hygiene controversy exposed a tension between elite competition and the experience of everyday racers. Bloomberg Opinion columnist Juliana Liu says the fitness franchise needs to do better at catering to the mainstream gym-goers who made it successful. (Source: Bloo</p>