In the age of AI, L.L. Bean is betting big on brick-and-mortar shopping
When you step into the newly renovated L.L. Bean flagship, the first thing you see isn’t the brand’s latest collection of field coats or duck boots. It’s fish. As you cross the threshold of the 160,000-square-foot store in Freeport, Maine, you’re greeted by massive, multil
<p>When you step into the newly renovated L.L. Bean flagship, the first thing you see isn’t the brand’s latest collection of field coats or duck boots. It’s fish.
As you cross the threshold of the 160,000-square-foot store in Freeport, Maine, you’re greeted by massive, multil</p>