JCPenney ‘Yes’ Strategy Uses Real People And Better Deals To Drive Brand Revival
JCPenney is leaning on real-people storytelling and value messaging to get back into shoppers' consideration set, even as sales and traffic continue to lag.
<p>JCPenney is leaning on real-people storytelling and value messaging to get back into shoppers' consideration set, even as sales and traffic continue to lag.</p>