Marketers, there’s a right way and a wrong way to use nostalgia
MySpace is plotting a comeback. Searches for iPods are rising. Young people are buying point-and-shoot digital cameras, and flip phones are appearing again in people’s hands. It would be easy to dismiss all of this as another turn of the nostalgia cycle but that, in many ways, misses the point. 
<p>MySpace is plotting a comeback. Searches for iPods are rising. Young people are buying point-and-shoot digital cameras, and flip phones are appearing again in people’s hands. It would be easy to dismiss all of this as another turn of the nostalgia cycle but that, in many ways, misses the point. </p>