NBC Sends Football on Cross-Country Trip to Count Down to NFL Kickoff
Call it the kick-off to the Kickoff. NBC is mounting a week-long promotional effort called “Race to Wednesday” to give fans ample notice that its 2026 NFL Kickoff Game takes place on a Wednesday — just the second time in NBC Sports’ history of football coverage it will do so.
<p>Call it the kick-off to the Kickoff. NBC is mounting a week-long promotional effort called “Race to Wednesday” to give fans ample notice that its 2026 NFL Kickoff Game takes place on a Wednesday — just the second time in NBC Sports’ history of football coverage it will do so.</p>