Personality is the new fuel for marketing
Through the annals of advertising history, the gospel of brand building has been written around a single capital letter: P. The classical four P’s of price, product, place, and promotion were drilled into marketing minds in college. The major brand totem, P for positioning, is where companies spe
<p>Through the annals of advertising history, the gospel of brand building has been written around a single capital letter: P.
The classical four P’s of price, product, place, and promotion were drilled into marketing minds in college. The major brand totem, P for positioning, is where companies spe</p>