Pharmaceutical company marketing negatively influences prescribing
Doctors' prescribing habits are heavily influenced by payments, gifts and free meals from pharmaceutical companies, leading to more prescriptions for more expensive, less appropriate drugs, a new Cochrane review finds. This can seriously harm both individual patients and health systems.

<p>Doctors' prescribing habits are heavily influenced by payments, gifts and free meals from pharmaceutical companies, leading to more prescriptions for more expensive, less appropriate drugs, a new Cochrane review finds. This can seriously harm both individual patients and health systems.</p>