The first and last 3 minutes: How great storytellers win and keep attention
Think about the last business presentation you attended. Chances are the speaker spent hours preparing slides, polishing statistics, and rehearsing the main points. But how did the presentation begin? With a lengthy introduction, a list of credentials, or a few words thanking everyone for attending?

<p>Think about the last business presentation you attended. Chances are the speaker spent hours preparing slides, polishing statistics, and rehearsing the main points. But how did the presentation begin? With a lengthy introduction, a list of credentials, or a few words thanking everyone for attending?</p>