The NHL is skating on thin ice by cozying up to BookTok
The National Hockey League is rolling out a “Hot for Hockey” campaign intended to build upon the success and popularity of the hockey romance genre. League executives told ESPN they were going to court BookTok creators and market their players in a way that will “demystify what’s happ
<p>The National Hockey League is rolling out a “Hot for Hockey” campaign intended to build upon the success and popularity of the hockey romance genre.
League executives told ESPN they were going to court BookTok creators and market their players in a way that will “demystify what’s happ</p>