The powerful branding trick Guinness, Corona, and Spotify all share
When Guinness drinkers talk about “Splitting the G,” they mean taking the perfect first sip so the foam line lands precisely through the letter G on the pint glass. Ask an Irish bartender and they’ll tell you the original target was the gap between the harp and the Guinness logo, b
<p>When Guinness drinkers talk about “Splitting the G,” they mean taking the perfect first sip so the foam line lands precisely through the letter G on the pint glass. Ask an Irish bartender and they’ll tell you the original target was the gap between the harp and the Guinness logo, b</p>