The word Steve Jobs wouldn’t let us say—and how it built Apple’s most loyal customers
“Today, brands must consistently earn the right to be chosen by proving value to their customers.”McKinsey said it. Every brand knows it. Customer loyalty has never been more important—or harder to maintain. So, what’s the secret to maintaining it? Simple. Love. Why the Apple Stores ̵
<p>“Today, brands must consistently earn the right to be chosen by proving value to their customers.”McKinsey said it. Every brand knows it. Customer loyalty has never been more important—or harder to maintain. So, what’s the secret to maintaining it?
Simple. Love.
Why the Apple Stores ̵</p>