Trust in AI starts with human-AI boundaries
Customers are increasingly open to AI playing a bigger role in their relationships with brands, but there is a limit to how much control they are prepared to give it. Adobe’s 2026 AI and Digital Trends Consumer Report found that 56% of consumers expect AI to improve their customer experience. For

<p>Customers are increasingly open to AI playing a bigger role in their relationships with brands, but there is a limit to how much control they are prepared to give it.
Adobe’s 2026 AI and Digital Trends Consumer Report found that 56% of consumers expect AI to improve their customer experience. For</p>