Who's the next Livvy Dunne? A new NIL arms race is underway
Livvy Dunne proved that a college athlete from an Olympic sport could become a massive NIL earner — and now an entire industry is trying to figure out whether her success can be replicated.
<p>Livvy Dunne proved that a college athlete from an Olympic sport could become a massive NIL earner — and now an entire industry is trying to figure out whether her success can be replicated.</p>